As unnatural (and sometimes risky) as it is for lawyers to embrace social media, the New York State Bar Association came out and called it an “indispensable” tool for legal professionals. While the profession is based on leather-bound books and a reverence for the past, the industry is changing rapidly to keep up with the times. Here are a few ways Bloomberg has noted that the legal profession has already embraced the social media revolution:
- Law firms are going virtual to keep up with the trend of reducing waste and increasing inefficiency while maintaining quality: a more fast-paced, culturally modern, tech-centric model where lawyers have more flexible schedules and firms have reduced some of their overhead expenses.
- Virtual lawyers: lawyers work more remotely, and have access to a larger client base. One of the noted downsides to this, however, is that there is a lack of direct access to coworkers where the Internet is an inappropriate arena to discuss some matters.
- Law firm marketing now almost all includes social media strategy.
There may be some aspects of social media where the legal profession is indeed behind the curve, but the industry really has clearly taken big strides. The truth of the matter is that there are some aspects of practice that cannot be easily replaced with technology, but where it can lean out, it should.